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Marketing Roundtable: Balancing Marketing & Friendship

  • Wednesday, October 16, 2019
  • 10:00 AM - 2:00 PM
  • Tumbleweed Recreation Center - 745 E Germann Rd, Chandler, AZ 85286
  • 1

Registration

(depends on selected options)

Base fee:

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Hosted by Chandler Parks and Recreation, Marketing and Communications

Rejecting traditional advertising, how do you take your relationship to the next level with a community of informed influences and powerful purchasers that’s playing hard to get. Is it advertising or friendship? Learn how to break into the friend-zone and why it’s important to think in terms of friend-raising rather than marketing.

This friendly roundtable style discussion tackles the age-old question: how and why consumers embrace brands. You’ll hear from industry experts…

WHAT WE’LL COVER: 

  • Discover what kind of friend you are by defining your brand persona
  • Best practices to break through friend filters, plus build brand awareness and affinity
  • The essentials of a great content strategy that move friendly acquaintances to lasting friendships.

Be the first to hear new recommendations from 2060 Digital, on the digital transformation of advertising Special Guest: 2060 Digital

VIEW AGENDA

content approved for .2 CEU's

TAKEAWAYS: • Getting your organization prepared for a digital transformation • The role of the coordinator verses the marketing team • Collaborative tools necessary for an omnichannel marketing strategy

CONTACT HOST

Have additional questions about the Marketing Roundtable?


Email your host

Joseph Petrella


Location:

Tumbleweed Recreation Center

Cotton Room


Light lunch will be provided

Registration Deadline
Friday, October 11

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